main objective:
essentially, the hotel will provide overnight accomodation of appopriate quality in the up-scale market segment and stablish itself as a social and business ‚place to meet‘ for both foreign and local audience.

style and design concept:
It is envisaged that the development will be a modern landwmark building Tehran comparable with design standards of major international cities. The atmosphere of the hotel should be one activity providing the opportunityfor social and business interaction, with an ambience of comfort and quality.